How to treat you subscribers

Creating rapport is an element that only the top 
marketers practice and it's one of the few things 
that sets them apart from the average marketer.


By creating a rapport or relationship with people 
in your peer group and with your customers, you 
start to build on the initial contact you have with 
them and they start to get to know you. 

Once they get to know you, they start to trust you. Only then 
will they buy from you or promote you to other people.


Listening is a key skill here. Listen to your JV partners 
and your customers and deliver what they want. Try to 
hear what's happening beneath the surface or between 
the lines. 

If they want a product in another format, then realise 
that this means that they want ease-of-use. It also means 
that your customers take on information in a number of different ways.


Once you have rapport with your clients, you can 
begin to practice persusasion. This sounds like a 
'dark art' but in fact it simply means showing the 
benefit of your products and services in a way that 
shows people why they would want or even need them. 

Only when you've listened to the market can you do this 
effectively, as you'll know what makes them tick. Find out 
what their desires are and then tap into them.

Ensure that you use the personal touch when 
communicating with your partners and customers.

You may have heard the phrase: 'People Buy People First'

This is very true when it comes to online marketing. 
Just think of the online personalities that have sprung 
up as a result of them making a connection with their 
own 'tribe' or group of fans.

It's also worth noting that people buy people like them. 
If you can demonstrate that you share their values and 
aspirations, people will be far more likely to connect with 
you on an emotional level, simply because you help to 
reinforce their values. 

Align yourself with the values of the market, be genuine 
about it and then deliver your own value to help them fulfil theirs.

CALL TO ACTION